Cofounder & Chief Technology Officer
Dr Balasundaram Ramaswamy
What is my background?
Has Ph.D. in Computational Linguistics from the University of Madras. He has been working in several
business initiatives in Supply Chain Management, Financial markets, Human Resources, Digital
Marketing, etc., as Chief technology officer. Currently, he is heading product development in H2B, a
next generation family finance application. Has more than 25 years of experience in application of
Natural Language Processing Artificial Intelligence across various application domains. Also worked
as product manager for a diverse set of domains including Meta Data Management (MDM), Digital
Marketing Automation, Resume Analytics, Indian Equity Markets Analysis, etc. Natural Language
Processing, Machine Learning, and Analytics are his core competence. Very strong in analytical and
logical reasoning with research aptitude in economics and psychology with respect to this App. He
will be heading the product development taskforce in close cooperation with marketing and tech
teams, user experience, security, and market testing.
My challenges in H2B
Recent technology innovations in Artificial Intelligence (AI), Machine Learning (ML), Data-Sciences,
Fintech, and Mobile apps broadens the scope for total reimagination of personal finance application
for inclusiveness. While researching opportunities for innovating in the personal finance space, we
found that most of the apps in the market have not exploited these technological innovations. At the
same time, in the current economic-conditions, Personal Finance Management is still a major
challenge for most of the individuals and families across the world.
H2B is the perfect integration of AI/ML, Data-science, fintech, and mobile technologies. The
challenge is to exploit the core features of each of these technologies to come up with a right
design, that should be minimally intrusive and yet successfully alter the financial behavior of the
users. This is the challenge which I am taking head-on and hoping to come up with a world-class
design with best-in-class user-experience.